Portfolio - Cupcakes


As fun and recognizable as their brand, Cupcakes owners Heather and Lori asked Promosapien to help create custom branded merchandise that their customers would love and that they could sell at both their retail stores and online.

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Lip Balm

The Cupcake Girls wanted lip balm to sell at their retail stores that would match their baked goods offerings, so we created a custom flavor (“Red Velvet Cake”) for them (along with vanilla, strawberry, and coconut). We also sourced fun, fully custom display boxes for merchandising.

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Tote Bags

These custom-sized totes were made from scratch to fit their cupcake 6- packs perfectly. For this 6-colour, all-over print we had to meticulously match pantone and fabric colours to ensure that their brand was represented correctly.

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Travel Mug

Coffee and cupcakes go hand in hand, so we also sourced this chocolate brown travel mug for their cupcake-loving customers.