Is there a piece of clothing more iconic than a good old fashioned t-shirt? Whether you’re summiting a mountain, heading to lunch, or having a rainy day at home, the beloved t-shirt is your number one fashion companion.
In a world of endless choices, how does one go about choosing their next favourite t-shirt? In this post we’ll go over:
- How to choose between branded t-shirts
- Types of t-shirts
- Some popular t-shirt options
When it comes to marketing, whether you work in tech, education, film, construction, or anything in between, branded t-shirts are a great tool to showcase your brand in an impactful way.
When choosing a branded t-shirt, there are a few questions that will help you decide:
Budget: How much are you hoping to spend? Like anything, branded t-shirts are available in a range of different qualities, materials, and fits. Having an approximate budget in mind will help narrow down some options.
Material: Depending on what you’re planning to use your t-shirts for, material composition and thickness can be helpful in determining your best options. More on shirt materials below.
Thickness: T-shirts are available in a variety of thicknesses or weights. Some prefer thicker, more robust fabric, while some prefer an airier, lighter material depending on usage and season. T-shirt thickness is typically measured in ounces per yard (oz./yd) or grams per square meter (gsm). The higher the value, the thicker the material.
Fit and cut: Custom t-shirts are available in a variety of fits and cuts. Do you prefer something with a more generous, relaxed fit or a true-to-size retail fit? Do you prefer to have men’s and women’s cuts, or stick with unisex sizing for easier planning?
Once you have narrowed your preferences based on the above, we can look at some of the most common t-shirts out there, and where they might best be used:
Cotton T-Shirts: a tried and tested classic. Soft, breathable, economical, durable, and easily customizable. Cotton t-shirts are available in a range of qualities, from economy staples like the Gildan Softstyle, to premium ringspun, or jersey knit options like the TenTree Organic Cotton T-Shirt
Athletic/ Moisture Wicking T-Shirts: Typically made up of polyester or synthetic fabric blends including rayon and spandex, athletic t-shirts offer moisture wicking, long lasting colour, and (often) UV protection.
While not as breathable as cotton t-shirts, moisture wicking athletic t-shirts act as an excellent base layer and will keep you cool on the golf course, squash court, or anything in between. From economy options like the ATC Pro Team T-Shirt, to premium base layers like the Under Armour Team Tech T-Shirt, there is a wide range of customizable athletic t-shirts to fit any occasion and budget.
Blend T-Shirts: Many fashion, retail-inspired or retail brand t-shirts are made up of fabric blends. These t-shirts are often cotton based with polyester or other synthetic fibers added for softness and comfort.
Cotton/Polyester blends like the ultra soft, excellent value Next Level CVC Blend T-Shirt are always a crowd pleaser. Tri-blend t-shirts like the Bella + Canvas Triblend T-Shirt are also great blend options, offering a premium feel and soft touch.
Blend shirts often include heather colours, offering a retail look that’s great for athletics or casual wear.
Eco & Sustainable T-Shirts: Looking to keep things green? Sustainable fashion choices are a fast growing trend in the world of branded apparel. Often containing recycled polyester, sustainable tees like the Somoto Eco T-Shirt are a great way to showcase your brand and feel good about your impact.
Get In Touch & Learn more
We understand the importance of choosing the right piece of apparel to represent your company, as it’s an extension of your brand. Promosapien offers many branded t-shirt options in a variety of materials, fits, price points and colours.
Get in touch with our team today for help navigating the world of custom apparel. Our knowledgeable and experienced sales team will help steer you in the right direction, with fast quotes, product recommendations, free mockups, and samples to suit any use or budget.
