Choosing the perfect promotional products can feel like navigating a maze—one wrong turn, and you’re buried under a pile of swag no one wants. But fear not! We’ve got the ultimate guide to help you pick swag that’s not only useful but unforgettable. Whether you’re planning for a big event or just want to keep your brand in the spotlight, these tips will make sure your promo game is on point and far from boring.
1. Know Your Audience
Let’s be honest: you wouldn’t give a fidget spinner to Grandma, right? It’s important to understand who you’re targeting. If your audience is the trendy crowd, go for something they’ll actually use—like a reusable straw or a tote bag that says, “I’m eco-friendly and I know it.” If you’re dealing with corporate folks, a sleek pen might be just the thing to seal that next big deal (we’re rooting for you!).
2. Set a Target Budget and Quantity
Before you dive into the world of swag, it’s crucial to set your budget and head count. This helps you decide whether to splurge on a few premium items or spread the love with a larger quantity of budget-friendly goodies. Because it’s cheaper to add more items on an initial order (and keep some on hand for later) you might consider adding 15-25% to attendance numbers, or apparel sizing.
3. Invest in Quality
While we’re on the topic of budgets, remember that cheap isn’t always cheerful. Sure, you might save a few bucks, but do you really want to be remembered for those pens that leak at the worst possible moment? Invest in quality products that show you care about your clients (and their clothes).
4. Think Outside the Box
Ever received a promo item that went straight into the “junk drawer” of no return? A t-shirt destined to wash your car? Make sure your swag avoids this fate by choosing something both useful and memorable. Or maybe you want to just get plain WEIRD.
5. Ask the Experts
Feeling overwhelmed by all the choices?We get it! The team at Promosapien has years of experience in the promotional products game.Let us provide personalized recommendations that align perfectly with your brand, budget, and audience. Get a free fast QUOTE NOW.
